Lombok is just east of Bali, and is being promoted as an "unspoiled" version of Bali. Lombok is more Islamic than the predominantly Hindu Bali which might be why nightlife is quieter here. 

The most developed area of tourism in Lombok is centered about the township of Senggigi. Senggigi and it's immediate surrounds contain the most developed tourism activities in the coastal tourism strip that is spread along a 30-kilometer strip of the coastal road north from Mataram and the nearby current airport at Ampenan.

Approximately 1–5 kilometers offshore from the mainland lie the three highly popular Gili Islands. These are most commonly accessed by boat from Bangsal near Pemenang, or from Senggigi.
Although rapidly changing in character, the Gili's still provide both a lay-back backpacker's retreat and a high class resort destination.

Other tourist destinations include Mount Rinjani and Kuta (distinctly different from Kuta, Bali) in south Lombok where surfing is considered some of the best in the world by leading surfing magazines. The Kuta area is also famous for its beautiful, largely deserted, white sand beaches. Sekotong, in southwest Lombok, is popular for its numerous and diverse scuba diving locations.

The northern west coast near Tanjung has many new upmarket hotel and villa developments centered about the Sire and Medana peninsular nearby to the Gili islands and a new boating marina at Medana bay. These new developments complement the already existing 5 star resorts and a large golf course already established there.

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